Visual Culture-1950s and 1960s.

The 1960s featured a number of diverse trends. It was a decade that broke many fashion traditions, mirroring social movements during the time.In the middle of the decade, culottes, go-go boots, box-shaped PVC dresses and other PVC clothes were popular. The widely popular bikini came into fashion in 1963 after being featured in the musical Beach Party.

Mary Quant invented the mini-skirt, and Jackie Kennedy introduced the pillbox hat, both becoming extremely popular. False eyelashes were worn by women throughout the 1960s, and their hairstyles were a variety of lengths and styles.While focusing on colors and tones, accessories were less of an importance during the sixties. People were dressing in psychedelic prints, highlighter colors, and mismatched patterns. The hippie movement late in the decade also exerted a strong influence on ladies' clothing styles, including bell-bottom jeans, tie-dye, and batik fabrics, as well as paisley prints.

In the early-to-mid-1960s, the London Modernists known as the Mods were shaping and defining popular fashion for young British men while the trends for both changed more frequently than ever before in the history of fashion and would continue to do so throughout the decade.

Designers were producing clothing more suitable for young adults, which led to an increase in interest and sales.

The 1960s photography was in sharp contrast to the models of the 1920s, which photographers carefully posed for the camera, and portrayed as immobile. To represent this new Single Girl feminine ideal, many 1960s photographers shot models outside, often having them walk or run in fashion shoots. Models in the 1960s now promoted sportswear and working wear. This sportswear trend exemplified the trends of the 1960s: the modern fascination with speed, and the quickening pace of the 1960s urban life.

Fashion photographers also photographed the Single Girl wearing working wear, calling her the Working Girl. The Working Girl motif represented another shift for the modern, fashionable woman. Unlike earlier fashionable periods, when formal evening gowns and the European look trended, the 1960s Working Girl popularized daywear and “working clothing”. Now, new ready to wear lines replaced individualized formal couture fashion. The Working Girl created an image of a new, independent woman who has control over her body.

 

 

 

 

 

^{This is not my work and has been took from  http://en.wikipedia.org/wiki/1960s_in_fashion}